The fifth special training camp of Jiushi Business School was successfully held

Marketing Strategy in the Era of Home Purchase

On March 15, 2025 at 14:30, the fifth session of the "Zhejiang Jiushi Company Business School Special Training Camp" was held at the company headquarters. The theme of this session of the special training camp was "Marketing Strategy in the Post Real Estate Era". Feng Xinhua, the inventor of flexible quartz sand surface mount stone, the chairman of the company, and the president of Jiushi Business School, personally gave a lecture. Members of the Zhejiang Jiushi Marketing Center attended the special training.

At the beginning of the training, Feng Xinhua proposed that to establish a marketing strategy, it is necessary to first understand the trend of the times and find the future development direction of the brand from the logic of social development.
When analyzing the essence of the era transition, Feng Xinhua emphasized that the high investment and high leverage external growth model has come to an end, and new quality productivity has become a new engine to promote social progress. In the future, consumption and technology will become the core driving forces of development, and economic growth will rely more on domestic demand and technological innovation. Enterprises must adapt to this trend and shift from relying on resource expansion and speculative activities to promoting innovation and endogenous growth.
In response to the development issues of building materials enterprises in the post real estate era, Feng Xinhua pointed out that in the past two decades, the building materials industry has created enormous wealth through the trend of the times, but has overly relied on scale expansion and neglected innovation, leading to difficulties in market changes. He presented the current market situation of building materials products such as ceramics and coatings through specific data, emphasizing that enterprises must change their thinking, track, and mode to adapt to new market demands.

Subsequently, Fengxinhua further analyzed the composition of the building materials market in the post real estate era, including the demand for renovation and repair, public infrastructure, the stable state of the real estate market after adjustment, and the growth of overseas demand. He pointed out that the market demand is still huge, and the key is whether enterprises can provide effective supply to match the demand. The demand characteristics of the post real estate era have undergone profound changes, with changes in the buyer's subject, procurement form, demand content, aesthetic orientation, product structure, and evaluation standards. Enterprises need to reshape their business structure and operating models accordingly.

Aesthetics is Values "Under the 2025" Value Marketing "strategic system, the sales team should clarify that Jiushi surface mount stones carry not only the material value of" decorating and protecting walls ", but also the spiritual values of simple and natural aesthetic expression, green and environmentally friendly safety concepts, and humanistic care services. They help customers handle the relationship between people and buildings, spaces, and environments to the greatest extent possible, and build a quality life for residents through the aesthetic expression and safety performance of buildings.

The fifth training session of Jiushi Business School is rich in content and profound in viewpoints, providing students with a new perspective and practical suggestions on marketing strategies in the post real estate era. Timely change your mindset, ride the wind and seize the opportunity in the market trend, and hope to achieve a comeback in the building materials industry in the post real estate era as soon as possible!